Fries with that goulash?

Probably, the surfeit of McDonald's (McDonald's's?) and UPS's in Budapest shouldn't surprise me because, I've come to realize, I don't think twice about the Ikea's and Toyotas and other foreign brands in the United States. I might get used to it, but the cognitive dissonance (if that's what it is) comes from a number of reasons. In the first place, I thought only those in the United States were foolish enough to buy U.S. cars. A similar line of thinking follows for Pizza Hut's and Burger King's.

But there's a difference between foreign companies operating in the United States and U.S. companies operating abroad. If the United States is a melting pot, then it makes sense that outside companies would want to tap into that market and that the different cultures bring their different cuisines, clothes, and customs. On the other hand, when I see Sean John in Budapest or KFC in Vietnam, it seems to have less to do with diversity and more to do with: 1) a desire to Westernize, and 2) the intrusion of U.S. businesses.

What I like in all this, though, is the forward motion of globalization; I admit, I fancy the idea of a world government. There will be some casualties, as the famous Mediterranean diet proves. But there's some credence to the notion that as the United States (or any country) exports its culture via films, food, fashion, or what have you, other countries will better understand it. And vice versa. It doesn't seem that much different than the democratic peace theory (liberalist belief that we should spread democracy because democracies don't go to war with each other). But I don't know what potential this has. As a friend told me, and as I saw in Vietnam, globalization or Westernization may not mean democracy or civil rights; they may not get further than Britney Spears and Indiana Jones.

__
Reading: Chistopher Duggan, "A Concise History of Italy" (slow but worthwhile read)
Watching: The Royal Tenenbaums (why didn't anyone make me watch this sooner?)
Listening to: Kelly Clarkson, "How I Feel"